Apart from buying movies, TV shows and music videos from iTunes Store, you can also import video files from your computer into iTunes library, for viewing within Apple QuickTime player or for syncing with Apple devices like iPad, iPhone and iPod. However, you have probably noticed that not all video files can be added to iTunes. It is due that, like iPad, iPhone and iPod, iTunes only supports certain video file formats like MP4, MOV and M4V. For video files in other formats, you will need to convert them first.
To Convert Video to iTunes compatible format, you can turn to Video Converter App for Windows/Mac for help. Just load the video files into the converter from your computer, select your desired format and convert video on the fly. There are optimized preset profiles for both QuickTime MOV and iPad/iPhone/iPod devices. Video files converted using any of these profiles can be easily added to your iTunes library.
To transfer the converted video files to iTunes library, you just open iTunes and click File -> Add File to Library… or File -> Add Folder to Library… to locate and open them. Or you can simply drag and drop the converted video files onto iTunes. The video files will be moved to the Movies section in iTunes library.
To sync the converted video files to iPad, iPhone and iPod, you can choose to